Work with others
Definition: to effectively work with another individual or group to accomplish a shared goal
Necessary: leadership & direction / dedication & buy-in / communication & accountability
My Self-check:
Reminder --> Novelty, different perspectives, and constructive conflict can be helpful and refreshing.
Artifact: American Advertising Foundation Case Competition
During the fall of my junior year I participated in the AAF Competition in Houston, Texas. I pursued this opportunity through my involvement with the Aggie Advertising Club, of which I am a member. Upon arrival, I was assigned to a team of 10 strangers from across the country and presented with our challenge. We were introduced to our client, an online radio station, and given their current strategy as well as their BIG vision and goals. Through a span of eight hours, I worked with my team to produce a creative solution, marketing and media implementation plans, all of which required researching the background of our company and the industry in which it operates. Throughout the day, I found myself delegating, coordinating, and serving as a liaison between the members of my team. I studied how the "creatives" in my team operated and was able to coordinate researchers, copywriters, and media activities to work accordingly. Being with strangers required me to be extremely observant of how each member operated in a group setting, including myself. Before starting our individual responsibilities, we discussed our approach and how we would accomplish the challenge before us. This was incredibly beneficial for our outcome because we started the day with each individual being fully aware of their duties and the group's expectations of each role. This experience showed me I have a talent for discovering team dynamics, observing strengths and weakness, and delegating tasks and personalities accordingly. It also taught me to constantly be checking my own reactions and motives throughout the experience in order to offer the group my very best.
"If we did all the things we are capable of, we would astound ourselves."
~Thomas Edison
Below is my group's final product. We didn't win the competition but are winners in our own hearts, and that's all that really matters right??
Definition: to effectively work with another individual or group to accomplish a shared goal
Necessary: leadership & direction / dedication & buy-in / communication & accountability
My Self-check:
- Be an equalizer. Recognize capabilities & strengths of each member & strive to compliment with my own.
- Be a provider. Always act in best interest of team. Keep direction front of mind.
Reminder --> Novelty, different perspectives, and constructive conflict can be helpful and refreshing.
Artifact: American Advertising Foundation Case Competition
During the fall of my junior year I participated in the AAF Competition in Houston, Texas. I pursued this opportunity through my involvement with the Aggie Advertising Club, of which I am a member. Upon arrival, I was assigned to a team of 10 strangers from across the country and presented with our challenge. We were introduced to our client, an online radio station, and given their current strategy as well as their BIG vision and goals. Through a span of eight hours, I worked with my team to produce a creative solution, marketing and media implementation plans, all of which required researching the background of our company and the industry in which it operates. Throughout the day, I found myself delegating, coordinating, and serving as a liaison between the members of my team. I studied how the "creatives" in my team operated and was able to coordinate researchers, copywriters, and media activities to work accordingly. Being with strangers required me to be extremely observant of how each member operated in a group setting, including myself. Before starting our individual responsibilities, we discussed our approach and how we would accomplish the challenge before us. This was incredibly beneficial for our outcome because we started the day with each individual being fully aware of their duties and the group's expectations of each role. This experience showed me I have a talent for discovering team dynamics, observing strengths and weakness, and delegating tasks and personalities accordingly. It also taught me to constantly be checking my own reactions and motives throughout the experience in order to offer the group my very best.
"If we did all the things we are capable of, we would astound ourselves."
~Thomas Edison
Below is my group's final product. We didn't win the competition but are winners in our own hearts, and that's all that really matters right??
marketing_strategy.pdf | |
File Size: | 2616 kb |
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